Alpha FMC hires Emma Haffenden to strengthen its benchmarking practice


Alpha strengthens its benchmarking market offering by hiring industry benchmarking expert Emma Haffenden.

Alpha, today announces the hire of Emma Haffenden a well-respected industry benchmarking expert. Emma has joined as a Senior Manager to broaden the types of benchmarking that Alpha currently undertakes. She joins from Accenture, which she joined as part of their acquisition of Investit.

Alpha already has an industry-leading benchmarking team which plays a central role in helping its clients understand their businesses and take actions to meet their strategic objectives. In her new role Emma will widen this offering to enable Alpha to drive additional insights and leverage the firm’s combination of deep industry expertise and proprietary data.

Emma has 15 years’ experience delivering business and technology strategy consulting services to C-level Executives of the leading global asset and wealth management firms. She specialises in research, analysis, benchmarking and competitive intelligence. Emma started her career at Expand, a subsidiary of BCG before joining Capco’s Wealth practice in London. She joins Alpha from Accenture where she was responsible for a number of strategic asset management benchmark programmes, following their acquisition of Investit in 2017.

The expansion of the Benchmarking Practice represents a key milestone in Alpha’s expansion strategy. Since its inception over 15 years ago, Alpha has built a very deep dataset of industry insights and is now the leading global consulting firm to the industry.

Stuart McNulty, Alpha FMC UK Chief Executive Officer, said: “We are very excited about the expansion of our benchmarking team. Emma has a fantastic reputation in the industry and is a great fit for Alpha. We are planning a number of new and interesting studies to meet our client demand”

Emma Haffenden said: “I am delighted to join Alpha and have admired their deep industry specialism in asset and wealth management for several years. I believe Alpha is uniquely placed to help its clients make some of their greatest strategic decisions and to support them to grow and compete more effectively.”