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Insight

Shaping culture and building behavior

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Kirsten Hastings

Time to read

1 minute read

Published on

In this episode; Kirsten Hastings, Head of Content at White Marble (now known as Alpha Agency), is joined by David Lewis, Program Director at the London Business School and co-creator of the QI Index, and our Associate Director Esther Armstrong.   

During the episode they delve into the topic of culture; specifically, how companies can measure and monitor it, why employee engagement surveys are not necessarily the best way to do it, and how to engage and bring along culture naysayers.   

Themes covered in this podcast:

  • What is the QI Index and how it applies to corporate culture 
  • How to define culture 
  • How to measure culture and how often should organizations do it 
  • The effectiveness of in-house employee engagement surveys 
  • Culture as a talent recruitment tool 
  • How much can we trust tools such a Glassdoor  
  • Given its intangible nature, how much can companies market their culture 
  • Is there a department within an organization that should assume responsibility for culture? And where should they sit?   
  • What does the future hold for companies and individuals seeking to improve their corporate culture?   

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About the Authors

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Kirsten Hastings