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Case Study
Unifying digital estate to improve user experience and navigation
Client type
Alternatives Managers & Private Markets
Client Challenges
A UK boutique manager needed to consolidate multiple websites into a single group platform. The existing estate created a fragmented and inefficient user experience. A compliant solution was also required for a dedicated fund website.
alpha approach
Alpha designed and built a unified group website to centralize navigation and improve user journeys, alongside a standalone fund website to meet legal and compliance requirements. We delivered end-to-end support across UX, UI design, SEO-optimized content, development and project management, while creating updated digital brand guidelines to ensure a consistent online presence. The result was a streamlined, compliant and scalable digital ecosystem that improved usability, enhanced governance and increased operational efficiency.
How we delivered lasting value
Turning insight into impact
Streamlined user journeys through unified navigation structure
Merged multiple sites into a single platform. Reduced fragmentation and improved user navigation efficiency.
Dual site architecture meeting legal and compliance needs
Built dedicated fund website alongside group platform. Ensured full compliance without compromising user experience.
End-to-end delivery improving efficiency and consistency
Provided integrated design, build and content support. Reduced delivery complexity and ensured consistent brand execution.
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