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Case Study
Scaling paid social growth across UK and UAE markets
Client type
Alternatives Managers & Private Markets, Asset Management, Insurers, Wealth Management
Client Challenges
A UK wealth manager (£4.5bn+ AUM) needed to strengthen its presence in the UK and UAE. Paid social performance required greater structure and consistency. A focused strategy was needed to drive growth and engagement.
alpha approach
Alpha managed end-to-end paid social across LinkedIn and Meta, using Campaign Manager to amplify content and drive follower growth. We provided ongoing optimisation and budget recommendations aligned to strategic priorities, supported BAU activity, targeted campaigns and lead generation, and launched and optimised more than 200 ads across platforms. This delivered sustained audience growth, improved campaign performance and a scalable paid social model.
How we delivered lasting value
Turning insight into impact
Consistent follower growth through structured paid strategy
Generated over 10,000 new followers across paid and organic. Exceeded three annual growth targets.
Optimised campaign performance across multiple platforms
Launched 200 plus ads with continuous optimisation. Improved efficiency and impact of paid spend.
Scalable approach to lead generation campaigns
Established repeatable campaign frameworks. Enabled expansion of lead generation across LinkedIn and Meta.
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