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Case Study
Driving ETF product awareness through multi-channel campaign
Client type
Alternatives Managers & Private Markets, Asset Management
Client Challenges
A US asset manager ($100bn+ AUM) needed to raise awareness of a new ETF product suite across competitive US platforms. Messaging and creative required alignment with the core brand to ensure consistency and credibility. A coordinated approach was needed to drive traffic to the landing page efficiently.
alpha approach
Alpha developed campaign messaging and creative aligned to the firm’s brand and product narrative. We collaborated with internal teams and external media partners to deliver animated display ads across key institutional and RIA platforms. Consistency was assured across formats and channels, with delivery was managed through to launch. A broader activation included email, events, LinkedIn and search. This delivered a cohesive, multi-channel campaign that improved visibility, engagement and traffic to the ETF suite.
How we delivered lasting value
Turning insight into impact
Consistent messaging across multiple high impact platforms
Aligned product messaging with brand narrative. Improved clarity and recognition across paid and owned channels.
Efficient multi channel campaign execution and delivery
Coordinated internal and external stakeholders. Reduced delays and ensured timely launch across platforms.
Integrated activation driving traffic and engagement
Connected advertising, social and search channels. Increased discoverability and improved audience engagement.
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