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Case Study
Enabling data-driven decisions through benchmarking insights
Client type
Alternatives Managers & Private Markets, Asset Management, Wealth Management
Client Challenges
A European investment manager (€13bn+ AUM) needed clearer insight into marketing performance in a complex, content-heavy market. Understanding engagement and benchmarking against peers was difficult. A structured, data-led view was required to inform decisions.
alpha approach
Alpha integrated Beacon, our proprietary benchmarking tool, into the client’s marketing workflows to provide a structured and practical approach to performance insight. We combined sector expertise with benchmarking data to interpret results and connect performance metrics to business objectives. Regular working sessions translated insight into actionable recommendations aligned with marketing priorities, while outputs were tailored to support real decision-making rather than standalone analysis. This ensured insight was embedded within day-to-day marketing activity, improving decision-making consistency and increasing the commercial value of marketing performance data.
Testimonial
“With interactions with out clients being benchmarked we can now put it in our assessment of value report for our UK clients. We can show how much people have engaged with our thought leadership, and how much value they’ve gained out of it […] invaluable for us as an organization to get closer to our clients. We couldn’t do this without Beacon.” Colin Bennett, Global Head of Marketing and Client Experience
How we delivered lasting value
Turning insight into impact
Benchmarking provides clear marketing performance visibility
Enabled comparison against peers and content effectiveness. Provided measurable clarity on marketing impact.
Content strategy refined using engagement insights
Identified high-performing themes and formats. Improved relevance and effectiveness of content.
Insights strengthen client reporting and engagement
Enabled clearer communication of value to stakeholders. Improved engagement through data-driven reporting.
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